About Us

Novara Surf Co. is a modern coastal brand born on the Newcastle shoreline.

Our name, Novara, means “new shore” — a reminder of fresh beginnings, calm living, and the quiet freedom found where land meets sea.

We design with intention.

Every piece we release is rooted in minimalism, clean lines, and the slow-living rhythm of our coastline. Inspired by sunrise walks at Nobbys, the pull of a long horizon, and the relaxed culture of Newcastle, our work is guided by simplicity and purpose — never noise.

We produce everything using sustainable print-on-demand methods, meaning each item is made one at a time with no excess waste. It’s our way of honouring the ocean we draw inspiration from, and ensuring our products last beyond trends.

Novara is for those who value calm over chaos, quality over quantity, and thoughtful design over fast fashion.

Whether it’s a hoodie for early-morning foreshore sessions or a minimal tee for everyday coastal life, our pieces are made to be lived in — not consumed and forgotten.

Thank you for being here at the beginning of our journey.

Seek Swell. Seek Freedom.